The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

The Cascade of Books

Agency McCann Worldgroup Mumbai / mumbai

Client Videocon Mobile Phones


Out Of Home / Single

Annual ID


2011 Awards

Total Points: 15

Silver Pencil


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