The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson

Agency 180 Amsterdam / Amsterdam

Client adidas International


Collateral Advertising / Collateral Posters: Campaign

Annual ID


2004 Awards

Total Points: 10

Bronze Pencil


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