The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Antique/Safe/Car

Agency Ogilvy&Mather Advertising, Shanghai / Shanghai

Client Midea

Category

Trade / Full Page or Spread - Campaign

Annual ID

11210A

2011 Awards

Total Points: 5

Merit

Credits

Writer

Kit Ong

Photographer

Keno Zhao

Typographer

Robin Wu

Creative Director

Kevin Lee
Kit Ong
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