The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising


Agency Sra. Rushmore Madrid / Madrid

Client Renfe


Trade / Full Page or Spread - Campaign

Annual ID


2011 Awards

Total Points: 5



Art Director

Quito Leal

Creative Director

Paco Conde
Quito Leal
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