The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Mettle Detector

Agency Ogilvy & Mather Pte Ltd / Singapore

Client The Economist

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Category

Collateral / P.O.P and In-store - Single

Annual ID

11243A

2011 Awards

Total Points: 5

Merit

Credits

Creative Director

Troy Lim
Jon Loke

Photographer

Kevin Yang

Writer

Kevin Joseph
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