The One Show
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Category
Public Service / Newspaper or Magazine - Single
Annual ID
11258A
About the Work
The Brief
To coincide with a road safety initiative in the borough of Tower Hamlets, the brief was to help raise awareness of the dangers of texting while driving.
The Solution
A recent study showed that writing or reading a text message while driving increases the chances of having an accident by up to 23 times.
To illustrate the statistic at the core of the idea, each protagonist is seen 23 times, highlighting the risk that when a driver texts behind the wheel, an accident is almost unavoidable.
Location
All three executions appeared in local press, on 48 sheet poster sites and on bus backs.
To coincide with a road safety initiative in the borough of Tower Hamlets, the brief was to help raise awareness of the dangers of texting while driving.
The Solution
A recent study showed that writing or reading a text message while driving increases the chances of having an accident by up to 23 times.
To illustrate the statistic at the core of the idea, each protagonist is seen 23 times, highlighting the risk that when a driver texts behind the wheel, an accident is almost unavoidable.
Location
All three executions appeared in local press, on 48 sheet poster sites and on bus backs.
2011 Awards
Total Points: 5
Merit
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