Brief
This year, the Aids Task Force mission was to make more people to get tested: 1. early discovery can mean the difference between life and death 2. knowing your status is crucial in order not to pass the virus on to others. The vast majority of the Israeli population hasn't taken a HIV test. The main goal was to have more people GET TESTED as well as mark World Aids Day and increase awareness

Solution
The core idea: radio anchors took HIV tests LIVE and got results LIVE. The Get Tested campaign was an open idea platform. Anchors made the campaign their own. The campaign included radio ad spots and more than 20 hours of original branded content were created. The platform was a collaboration between Advertising, Media, Content and PR for one goal and message: Get Tested