The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Panic Station

Agency DDB New Zealand / Auckland

Client Coastguard NZ Ltd


Public Service / Radio - Single

Annual ID


2011 Awards

Total Points: 5



Creative Director

Toby Talbot
Regan Grafton

Agency Producer

Judy Thompson
Tania Jeram
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