The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Radio recorded in the trunk

Agency Lowe Ginkgo / montevideo

Client Renault


Consumer Radio / Single

Annual ID


2011 Awards

Total Points: 5



Production Company

Martin Rodriguez

Agency Producer

Jose Pedro Urrestarazu
Patricia Churi
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