The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

A Little Bit of Cheese

Agency Ogilvy Johannesburg / Johannesburg

Client Pyotts Mini Cheddar


Consumer Radio / Campaign

Annual ID


2011 Awards

Total Points: 5



Production Company

Sterling Sound

Creative Director

Fran Luckin
Jonathan Beggs
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