The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Lucky Country*

Agency US Sydney / Redfern

Client SBS


Consumer Radio / Campaign

Annual ID


2011 Awards

Total Points: 5



Production Company

Nylon Studios

Creative Director

Josh Moore
Chad MacKenzie

Agency Producer

Sacha Moore
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