The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Its Always Time For a Bacardi

Agency Prolam Y&R / Santiago

Client Bacardi


Consumer Radio / Campaign

Annual ID


2011 Awards

Total Points: 15

Silver Pencil


Production Company

Gerardo Maluje


Max Konig

Creative Director

Tony Sarroca
Max Konig

Agency Producer

Constanza Valdes
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