The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Old Spice NFL

Agency Radical Media / New York

Client Old Spice


Consumer Television / Commercials of var. length - Campaign

Annual ID


2011 Awards

Total Points: 25

Gold Pencil



Wieden + Kennedy Portland

Production Company

Radical Media

Art Director

Jimm Lasser


Steve Miller

Agency Producer

Jeff Selis
Ben Grylewicz
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