The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Write the Future

Agency Wieden+Kennedy / Amsterdam

Client Nike


Cinema Advertising / Maximum 3 minutes - Single

Annual ID


2011 Awards

Total Points: 25

Gold Pencil



Wieden+Kennedy Amsterdam

Production Company

Independent Films London / Anonymous Content

Creative Director

Mark Bernath
Eric Quennoy

Agency Producer

Elissa Singstock
Olivier Klonhammer
Erik Verheijen
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