The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Swagger Wagon Music Video

Agency Saatchi & Saatchi LA / Torrance

Client Toyota Motor Sales, Inc.


Cinema Advertising / Maximum 3 minutes - Single

Annual ID


2011 Awards

Total Points: 5



Production Company

Caviar Los Angeles
Butcher Editing Company
Black Iris Music
POP Sound Mix
CO3 Telecine

Art Director

Stephan Baik


Jody Hill

Agency Producer

Tanya LeSieur
Gil DeCuir
Karena Dacker
David J Evans
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