The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

The Last Text Integrated Campaign

Agency BBDO / New York

Client AT&T


Branded Content / Campaign

Annual ID


2011 Awards

Total Points: 10

Bronze Pencil


Production Company

Verbatim Studios

Art Director

Brandon Mugar


Adam Reeves

Agency Producer

Bob Emerson
Jasmine Batista
Dale Henriques
Melissa Chester
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