The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Optical Illusion

Agency Leo Burrnett Brasil / S�o Paulo

Client Samsung


Non-Broadcast / Single

Annual ID


2011 Awards

Total Points: 5




Leo Burnett São Paulo

Production Company

Sagaz Filmes

Art Director

Daniel Kalil

Creative Director

Ruy Lindenberg


Judith Belfer

Agency Producer

Maria Fernanda Moura
Celso Groba
Camila Aquino
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