The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Homemade is best

Agency Forsman & Bodenfors / Gothenburg

Client IKEA

Category

Innovation in Advertising / Single

Annual ID

11434G

2011 Awards

Total Points: 5

Merit

Credits

Production Company

Kokokaka
Mad In Sweden

Photographer

Carl Kleiner
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