The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Decode Jay-Z with Bing

Agency Droga5 / New York

Client Bing with Jay-Z


Innovation in Advertising / Campaign

Annual ID


2011 Awards

Total Points: 25



Art Director

Jon Kubik

Agency Producer

Mea Cole-Tefka
Cliff Lewis
Andrew Allen


Jon Donaghy


Paul McGeiver

Creative Director

Neil Heymann
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