The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

The Last Text Integrated Campaign

Agency BBDO New York / New York

Client AT&T

Category

Integrated Branding / Integrated Branding Campaign

Annual ID

11460G

2011 Awards

Total Points: 5

Merit

Credits

Production Company

Smuggler
Verbatim Studios

Art Director

Brandon Mugar

Writer

Adam Reeves

Agency Producer

Bob Emerson
Jasmine Batista
Dale Henriques
Melissa Chester

Editor

Number Six Edit
Marrian Cho
Geoff Richmond
Mike Elliot
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