The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Smell Like a Man, Man

Agency Wieden+Kennedy / Portland

Client Old Spice


Integrated Branding / Integrated Branding Campaign

Annual ID


2011 Awards

Total Points: 25

Gold Pencil


Production Company

Don't Act Big


Tom Kuntz

Agency Producer

Lindsay Reed
Ann-Marie Harbour
Ben Grylewicz

Content Strategist

Dean McBeth
Josh Millrod

Digital Artist / Multimedia

Matthew Carroll
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