The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

NASCAR Sponsafier II 360º Campaign

Agency Saatchi & Saatchi LA / Torrance

Client Toyota Motor Sales, Inc.


Integrated Branding / Integrated Branding Campaign

Annual ID


2011 Awards

Total Points: 10



Production Company

Epoch Films
Cosmo Street

Agency Producer

Tanya LeSieur
Jennifer Voghtmann
Tina Gongsakdi
Jenna Stepp
Lisa Stevens
Angee Murray

Creative Director

Mike McKay
Andrew Christou
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