The One Show

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2011 One Show - Advertising

Chrome Fast

Agency BBH/New York and Google Creative Lab

Client Google
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Annual ID

11461G

About the Work

The Chrome Fast integrated campaign established Google Chrome as the fastest browser on the web. We demonstrated Chrome's speed through the Speed Tests, a viral video that matched Chrome against a potato gun, sound waves and lightning. We extended the "Chrome Fast" message online through webspots, rich media banners and a contextualized banner blitz. Lastly, we challenged people to be "Chrome Fast" by launching FastBall, an interactive YouTube game that turned everyday sites into a race around the web. The campaign helped expand Chrome's marketshare to overtake Apple's Safari as the world's 2nd most popular browser.