The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

GATORADE REPLAY

Agency TBWA Chiat Day, Los Angeles / Los Angeles

Client Gatorade

Category

Integrated Branding / Integrated Branding Campaign

Annual ID

11093G

2011 Awards

Total Points: 25

Gold

Credits

Production Company

Fox Sports Net
Laura Mickelson
H. Read Jackson

Art Director

Brent Anderson

Writer

Steve Howard

Agency Producer

Tim Newfang
Brian O'Rourke

Director

Loren Mendell
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