The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising


Agency Ogilvy New York / New York

Client IBM


Integrated Branding / Integrated Branding Campaign

Annual ID


2011 Awards

Total Points: 10

Bronze Pencil


Production Company

@Radical Media
Go Robot
Pulse Music


Paul Bozymowski

Agency Producer

Pierre Wendling
Lee Weiss
Jenn Pennington
Erika Tribble
Karl Westman

Global Chief Creative Officer

Tham Khai Meng
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