The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Speed Camera Lottery

Agency DDB Stockholm / Stockholm

Client Volkswagen Sweden


Integrated Branding / Integrated Branding Campaign

Annual ID


2011 Awards

Total Points: 5



Production Company

DDB Film

Art Director

Simon Higby

Creative Director

Andreas Dahlqvist

Agency Producer

Joakim Kromner

Content Strategist

Michael Bugaj
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