The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

SMASH: Guitar Born To Be Destroyed

Agency HAKUHODO Inc. / TOKYO

Client K's Japan

Category

Experiential Advertising / Single

Annual ID

11489G

2011 Awards

Total Points: 5

Merit

Credits

Production Company

Hakuhodo Products
TYO Productions
Answr
Future Eyes

Art Director

Kentaro Harano

Agency Producer

Shoko Akutagawa

Photographer

Yusuke Oka

Producer

Hirofumi Nobuta
Michikazu Sakata
Reiko Owada
Haruhiko Tanabe
Natsuki Takahashi

Creative Director

Jin Saito

Programmer

Hiroshi Ichinose
Keiichi Motoyama
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