The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

The Friendship Machine

Agency Ogilvy & Mather Argentina / Buenos Aires

Client Coca-Cola


Experiential Advertising / Single

Annual ID


2011 Awards

Total Points: 5



Art Director

Ignacio Flotta


Nicolás Vara

Agency Producer

Jose Cardelli
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