The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

WTF Nike Tulio

Agency Wieden+Kennedy Tokyo / Tokyo

Client Nike Japan

Category

Experiential Advertising / Single

Annual ID

11504G

2011 Awards

Total Points: 5

Merit

Credits

Production Company

Rhizomatiks
Root communications
Deltro

Art Director

Naoki Ga

Director

Yusuke Tanaka
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