The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Future Daily on April Fool

Agency McCann Worldgroup (Hong Kong) / Hong Kong

Client Metro Publishing Hong Kong Limited


Experiential Advertising / Single

Annual ID


2011 Awards

Total Points: 5



Production Company

Paul Swee

Art Director

Joseph Mok
Gary Lam


Marco Chow
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