The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

The Fisherman's Friend Facebook Adventure

Agency SMFB / Oslo

Client Fisherman's Friend/Galleberg AS


Websites & Microsites / Branded Games

Annual ID


2011 Awards

Total Points: 10



Production Company

Yours Stockholm

Agency Producer

Camilla Kolverud


Marius Hanstad
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