The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

This Is Swedish Snus

Agency Abby Norm / Stockholm

Client Swedish Match


Websites & Microsites / Consumer Goods

Annual ID


2011 Awards

Total Points: 5



Production Company

Acne Production
Philip & Bez

Art Director

Greg Brown


Hakan Nyberg

Creative Director

Emil Frid


Helena Lonaeus

Agency Producer

Espen Bekkebraten
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