The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

True Life Costs

Agency DDB UK / London

Client Volkswagen UK


Websites & Microsites / Durable Goods

Annual ID


2011 Awards

Total Points: 25

Gold Pencil


Production Company


Information Architect

Joseph Scully

Digital Artist / Multimedia

Daniel Burke
Thomas Addison
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