The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Cancer Dolls

Agency McCann Erickson India / Mumbai

Client Lucknow Cancer Institute


Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

Annual ID


2004 Awards

Total Points: 5



Creative Director

Prasoon Joshi


Ajay Salvi
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