The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

APB The Human Avatar

Agency Dare / London

Client EA Games


Websites & Microsites / Social Networks/ Community

Annual ID


2011 Awards

Total Points: 10

Bronze Pencil


Art Director

Mark Black

Creative Director

Flo Heiss


Dan Whitehead

Agency Producer

Neil Bull

Content Strategist

Lydia Jones
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