The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

The Xide Mood

Agency Akestam Holst / 10387

Client Carlsberg


Mobile Applications/Sites / Consumer Goods

Annual ID


2011 Awards

Total Points: 5



Production Company

The Brewery

Art Director

Yvan Archimbaud


Adina Asplund

Creative Director

Martin Cedergren
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