The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

Write The Headline. Write The Future.

Agency W+K Amsterdam / Amsterdam

Client Nike


Interactive Advertising / Environmental / Experiential - Single

Annual ID


2011 Awards

Total Points: 25

Gold Pencil



AKQA Digital Agency
MindShare Media Agency
Wieden+Kennedy Amsterdam Advertising Agency

Production Company

The Rumpus Room
Impact Media Media Owner
Deeplocal Development Partner
Spectrum Digital Networks Solutions Media Systems Engineers
Trigger Digital Agency Mxit Development

Art Director

Tejmur Sattarov

Creative Director

Mark Bernath
Eric Quennoy

Agency Producer

Erik Verheijen
Guido Van Den Meersche
Ross Plummer
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