The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

Nike Football Digital Pinball

Agency DoubleYou / Barcelona

Client Nike


Interactive Advertising / Environmental / Experiential - Single

Annual ID


2011 Awards

Total Points: 5



Production Company



Ximo Villalba

Creative Director

Fredo Sanz
Luis Gaitan

Agency Producer

Toni Polo
Luis Ortiz
Beatriz Martin
Antonio Rivera
Eugenia Esquerdo

Digital Artist / Multimedia

Toni Dominguez
Octavi Figueras

Music / Sound

Simon Smith (BCNSound)
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