The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

Engine-driven free kicker "Castrol Ichi-GO"

Agency Ogilvy & Mather Japan / Tokyo

Client BP Castrol K.K.

Category

Interactive Advertising / Environmental / Experiential - Campaign

Annual ID

11216N

2011 Awards

Total Points: 5

Merit

Credits

Production Company

Kogoro Kurata
Yusuke Kitani
Takako Narumi
Kentaro Tsubouchi
Chika Tsukamoto

Art Director

Kaori Mochizuki

Writer

Satoko Takada

Agency Producer

Natsuko Shimizu
Genjiro Wakayama

Creative Director

Akihito Abe

Content Strategist

Nobuhisa Ishizuka

Digital Artist / Multimedia

Kazuki Nakata
Satoshi Shinjin

Music & Sound

Shojiro Nakaoka

Programmer

Tadakazu Oda
Share To

Related Awards

 

 

 

 

Follow Us