The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

Old Spice Response Campaign

Agency Wieden+Kennedy / Portland

Client Old Spice


Interactive Advertising / Other Interactive Media - Campaign

Annual ID


2011 Awards

Total Points: 75

Best of Show


Production Company

Don't Act Big Don't Act Big

Agency Producer

Ann-Marie Harbour


Matthew Carroll

Content Strategist

Dean McBeth
Josh Millrod


Trent Johnson
John Cohoon
Share To

Related Awards





Follow Us