The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Instead of promoting this year's theme of spontaneity in modern marketing for its Wildfire seminar, Leo Burnett decided to demonstrate it. Which is why the agency sent its creative recruiter, David Perez, to Cannes on one condition: he had to do whatever the Internet told him to do. What began as a small promotion quickly morphed into a full-scale experiment of real-time creativity. It also became the most talked about topic at the festival, beating Mark Zuckerberg or any of the Lion winners with the most mentions that week.
2011 Awards
Total Points: 5
Merit
Credits
Production Company
Tool
Justin.tv
Ustream
Art Director
Morten Halvorsen
Pablo Jimenez
Sungkwon Ha
Creative Director
Ryan Wagman
Nuno Ferreira
Designer
Justin Gillman
Director
Jason Zada
Editor
Randy Palmer
Information Architect
Gigia Tondelli
Writer
Hallvard Fjeldbraaten
Agency Producer
Rob Tripas
Peter Guarino
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