The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

China's First user-Directed Fashion Shoot

Agency Ogilvy Shanghai / Shanghai

Client VF Asia Ltd


Online Films And Video / Event or Live Webcast - Single

Annual ID


2011 Awards

Total Points: 5



Art Director

Natalie Lam
kama Zhang

Creative Director

Natalie Lam


Hytal Ye
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