The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

The Product Testing Institute

Agency Dare / London

Client Sony Ericsson


Online Films And Video / Short Form - Series/Episodes

Annual ID


2011 Awards

Total Points: 10

Bronze Pencil



Jon Haywood
Celestine Arnold

Production Company

John Smith
James Norris
Sean Feeney
Matthew Woolf

Art Director

Anna Kalimbet


Summer Cui

Creative Director

Brian Cooper


Henry-Alex Rubin

Agency Producer

Deborah Turner
Sally Alekna
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