The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

GMC/Dude Perfect

Agency Leo Burnett Detroit / Troy

Client General Motors Corporation


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2011 Awards

Total Points: 5



Production Company

Action Figure

Creative Director

Peter McHugh
Chad Laughlin


Nicole Lascu

Agency Producer

Jennie Hochthanner
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