The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

C'mon LeBron

Agency BBH / New York

Client NYC & Co.


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2011 Awards

Total Points: 5



Art Director

Josh Rosen


Mark Svartz

Creative Director

Pelle Sjoenell
Calle Sjoenell


Jonah Oskow

Agency Producer

Martin Mlekicki
Jennifer Moore

Content Strategist

Abbe Hale
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