The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

C'mon LeBron

Agency BBH / New York

Client NYC & Co.

Category

Integrated Branding / Integrated Branding Campaign - 360

Annual ID

11283N

2011 Awards

Total Points: 5

Merit

Credits

Art Director

Josh Rosen

Writer

Mark Svartz

Agency Producer

Martin Mlekicki
Jennifer Moore

Editor

Jonah Oskow

Creative Director

Pelle Sjoenell
Calle Sjoenell

Content Strategist

Abbe Hale
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