The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Golf, Road Trip, Amusement Park

Agency DeVito/Verdi / New York

Client National Thoroughbred Racing Association


Consumer Radio / Consumer Radio: Campaign

Annual ID


2004 Awards

Total Points: 25

Gold Pencil


Production Company

McHale Barone

Creative Director

Sal DeVito

Agency Producer

Barbara Michelson
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