The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2001 One Show - Advertising

Agency Ogilvy & Mather / Singapore

Client Borders Bookstore


Newspaper / Newspaper Over 600 Lines: Campaign

Annual ID


2001 Awards

Total Points: 5



Art Director

Tham Khai Meng


Neil French
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