The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Role Reversal

Agency Cliff Freeman & Partners / New York

Client Value City


Consumer Television / Consumer Television :30/:25 Single

Annual ID


2004 Awards

Total Points: 10



Production Company

Go Films

Art Director

Rob Carducci


Dan Morales

Agency Producer

Leigh Fuchs


Neil Tardio Jr.

Creative Director

Cliff Freeman
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