The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Gay. Straight, Musical Instruments, 3 Second rule

Agency Matthew Vescovo / MTV / New York

Client MTV


Consumer Television / Consumer Television :20 and Under: Campaign

Annual ID


2004 Awards

Total Points: 25



Production Company


Art Director

Matthew Vescovo

Agency Producer

Michael Bellino


Matthew Vescovo
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