The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Gym

Agency M&C Saatchi / Singapore

Client Baker's Inn

Category

Exceptional Innovation in Marketing / Innovative Marketing: Single

Annual ID

04501A

2004 Awards

Total Points: 5

Merit

Credits

Production Company

Procolor Digital Imaging

Art Director

Eddie Wong Yew Heng

Writer

Serene Loong

Creative Director

Terrence Tan

Photographer

Jimmy Fok/Calibre

Agency Producer

Anna Lee/Keith Yeng
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